![]() We’re maniacal about control and the quality. It’s a barrier from competition because most chains can’t do exactly what we do. Why?īirzon: It’s a highly differential complex model. They love the brand, and our goal is to grow it and take it nationwide.Īll of your restaurants are company-owned. What role is Stripes Group playing in Snooze?īirzon: We sold to Stripes at the end of 2016. Their guests are dying off, and we’re bringing a whole set of new people into our restaurants. That’s what sets us apart from First Watch, Denny’s and IHOP. That’s how he came up with the name.īirzon: We appeal to a broad demographic. He always hit the snooze button three times when he woke up. Why did the Schlegel brother’s name it Snooze?īirzon: Jon was racking his brain for a clever restaurant name. It surprises me about what goes on at Snooze. ![]() We didn’t invent the idea of day drinking, but we strive to take it to a whole new level. Where does the bar fit in?īirzon: People are drinking at 6:30 a.m. They’re connecting with their family and friends and having a good time.īut you’re only open for breakfast and lunch. If you visit a Snooze, it’s the only place where people aren’t on their phones. What specifically are you doing to attract millennials?īirzon: We are experiential. We offer high energy and loud music it’s not your grandparent’s breakfast spot. We have a full bar, a chef-driven menu, and all of our food is responsibly-sourced. Why would a consumer choose Snooze?īirzon: I would argue they’re not our competitors. You face competition from First Watch, Huddle House, IHOP, and Denny’s. Ultimately, it’s the license our guests give us to grow. Many restaurants have cut back on growth. What were the key factors?īirzon: We are fortunate enough to have a brand that is popular with both developers and our guests. If you are thinking of becoming a franchise owner, please check out the FREE 'Buying a Franchise' Pre-Entry Franchise Education Program offered by Griffith University.Snooze, A.M. Our Snooze brand spans Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth. Today Snooze has over 70 stores - more than half of which have been operating for 10 years, some now in business for 20 years. In 2006, we rebranded ourselves Snooze, updated our logo and gave our stores a stylish new look. In 2001, we became part of an international group, Steinhoff Asia Pacific, which also operates the Freedom and BayLeather Republic brands. This established us as one of the largest specialist franchised bedding chains in Australia. And then in 1992, as Capt'n Snooze, we merged with the Queensland franchised bedding group, Bedpost. In 1976 we began to franchise, opening stores across Victoria and New South Wales. From humble beginnings as Capt'n Snooze, we rapidly grew into six specialty stores offering new standards of service, expertise and range. By choosing to invest in a Snooze franchise, you're joining a company that has been operating successfully since 1974. So why not become part of a business that is passionate about finding sleep solutions. We believe that by giving our franchise partners a solid platform to start their business, keeping them up to date and supporting their businesses, we can help maximise their potential as a Snooze franchise store.
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